He begins explaining how important it is to be a football coach. he states that it doesnt matter what kind of football either; peewee to the NFL. He talks about what it takes to be a successful coach and what characteristics a coach needs to coach effectively.
Establishing a niche
He talks about what kink of skills a coach needs to coach a team effectively. what a coach needs in order to teach the team how to win their games.
Occupying the niche
for this he talks about how to put all the information that coaches have to good use. how a coach must read the other team and be able to tell their team what to do to effectively play against the opposing team. he must be able to call the plays so that the team can win.
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